Who’s the Most Likely Buyer for your Home?
When it comes to selling your home, you’ll want to work with your agent to help you determine who your target buyers may be. Once you’ve established this, keep in mind that potential buyers may have very different needs than you do. Think back to why YOU bought the property. What appealed to you about the neighborhood AND the actual home or site? That may help provide some valuable insight as to who the NEXT homeowner might be. With this information you can narrow down what the next family might be interested in when looking at your property. There’s an app called BAO by esri and it gives you all sorts of demographic information that would be helpful to your marketing plan. Read the rest of this entry
Ah, yes, the common “criteria” for most buyers when they first talk to their agent. As soon as I hear that, alarms go off in my head. Not because they’ve done anything wrong, but because (unbeknownst to them) I’m being set up for failure. We all want a house in a “good area”, right?! However, not only is this completely subjective but depending on my response to that person, it’s illegal. Read the rest of this entry