Selling Features Agents Fail to Mention

Selling Features Agents Fail to Mention

When listing a home, one of the biggest mistakes you can make as an agent is not mentioning all the “selling features” of the property.  When you post the listing description online or print marketing material, you want to make sure you are referring to the focal selling points of the house.  Certain obvious selling points could be if the home is located in a desirable neighborhood or sits on acres of land.  However, there are some selling features that are not so noticeable that could draw buyers in.  Here are 3 selling features that real estate agents sometimes forget to mention that could attract potential buyers.

don't forget1.   Surrounding Attractions and Amenities.

Mentioning that a house is located in a well sought after neighborhood or gated community can often be obvious, but some agents fail to mention the close proximity to certain attractions and amenities.  Just because a buyer might be familiar with or heard of the neighborhood, don’t assume they know everything there is to know about it.  Some buyers could be relocating and may not be familiar with the area and appreciate knowing what attractions and amenities are around.

With a lot of people being health conscience these days, put in your listing description if there are any restaurants, parks or any other attractions within walking distance.  The fact that the home is within walking distance of shopping districts, universities and some big time employers could seal the deal.

2.  Being Energy Efficient

Everyone is looking for ways to cut down on their monthly bills and one way to do so is by having a home that is energy efficient.  Having double paned windows, new insulation and lower than average energy bills for the area are well worth mentioning.  While being energy efficient isn’t the “most attractive” feature of a home,   it could be the icing on the cake for the budget-friendly buyers.

3.  Plenty of Storage Space

One big selling point that often gets overlooked is having a lot of space to store things.  This is a big selling feature in bigger cities where space is very valuable and hard to come by.  Don’t be afraid to mention that the property has extra storage in the basement, added closets in the master or built-in storage in the garage.  If they are coming from a rental, they will appreciate the extra space since most rentals come with very little storage.

Title Junction is a full service real estate title company serving the area of Fort Myers, Cape Coral and the entire state of Florida since 2005. The company handles a number of real estate title services for both commercial and residential properties. Specializing in Cape Coral and Fort Myers For Sale By Owner homes. Employees of Title Junction can also act as a witness in courtesy closings as well as an escrow agent or a notary public.

Please contact Jennifer Ferri of Title Junction, LLC for further information @ 239-415-6574 or

Posted on January 17, 2014, in Title and tagged , , , , , , , , , . Bookmark the permalink. 1 Comment.

C'mon! You know you want to comment...

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: